Your brand voice is the messaging used to communicate the values your company holds to consumers. This could be the typography, the logo, or even the advertising media used on TV or radio. The importance of getting this right cannot be overstated. Every t...
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As CEO, you need to know what’s happening in your organization at all times. While you can (hopefully) trust management and staff to deal with the minutiae of everyday operations, you do need to be consistently aware of problems, concerns, and issue...
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Cloud technology and the Internet are changing the business landscape in many ways, including how work is done. According to a 2015 Gallup poll, telecommuting in the U.S. rose to 37 percent from 30 percent in the previous decade. An oft-cited 2009 Forre...
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Many freelance writers find themselves in the position of having a client that is extremely niche or a bit difficult due to a lack of experience with the topic. Some writers completely avoid this while others charge a bit more per word when creating websi...
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Airbnb and the “sharing economy” may be a hot today, but many businesses fall into industry categories that have been around for decades or centuries. For these “old” industries, many things don’t need to change. There are already a handful of s...
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Since LinkedIn became publicly available in 2011, the social and business networking platform has evolved into a definitive professional publishing platform. In addition, because of its diversified business model it has become one of the most competitive ...
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Even the most dedicated employees sometimes need to take time away from work when a family or personal medical issue arises. As an employer, no matter how difficult it is, you must honor an employee’s request for family and medical leave when it ...
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Many readers may be familiar with the term robotic process automation (RPA), a technology whose software robots are changing the corporate workplace by mimicking employee task activities across internal and web-based applications. For those just getting a...
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Workers with access to natural light stay on task for 15% longer during the work day. Try to move your desk near a window to increase alertness and feel less tired throughout the day.
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Forget past mistakes. Forget failures. Forget everything except what you’re going to do now and do it.
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