K2B Academy

Keys2Business Academy

The 21st Century Business Coaching/Consulting and E-Learning Education/Training System “How It Works For Your Business”


Keys2Business, LLC offers Business and Marketing Management “Solutions Focused Coaching/Consulting” for Start-Up and Existing Businesses. We deliver these services through our Award Winning E-Learning System, and our one-to-one or group sessions that are live, on-line and/or recorded, in meetings, seminars, structured classrooms, etc. A complete lesson is emailed to every participant with work book and lecture (which can be printed, saved and used over again).

Our staff consists of experienced, trained Business Coaches and Consultants with successful Coaching and Leadership experience. Our Coaches as well as our Clients are scattered throughout the world – we are truly “21st Century Global.”

Why do 95% of new Start Up businesses fail? We know most business owners today lack the basic business fundamentals required to successfully operate and maintain a profitable business … both offline and online. We know that new and existing business owners have no knowledge of the “Internet Connectivity” that is adding another dimension to our lives at work, home, everywhere. We also know that with our Successful Business Coaching including our highly rated E-Learning Training System we will make a difference. At Keys2Business, LLC we lead by example – we are successful.

Our Goal/Purpose

Our Goal/Purpose of this program is to train new start-up and/or existing business owners in knowing, understanding, developing and applying the essential marketing and business growth fundamentals and techniques that are required to build, maintain and grow a successful business in the 21st Century.

Long Term Results

Program + Instruction + Training + Experience + Commitment = Path for Success Job Creation + Job fulfillment + Personal Growth = Path for Economic Independence

“Building a 21st Century Million Dollar business is actually simple. It isn’t easy… it takes work and effort on your part.”

“Building a 21st Century Million dollar business is simply the logical conclusion when you know the right information… and you then apply that information in the right order.”

“Very few business owners know the right information or apply it in the right sequence to make things work properly.”

Summary of the Business Coaching / Consulting Services we provide

  1. We offer one-to-one individualised coaching/consulting sessions in person, on line, phone.
  2. We offer our complete internet site with training and set-up.
  3. We offer your own private log-in 24/7/365 to access your library.
  4. We offer to set up your institution (University, Agency, School, Corporation, etc.) as the holder/agent of our deliverables for your clients, students, etc.
  5. We offer a “Partnership/Branding Program” for Learning Institutions, Public and Non Profits and business with special circumstances the ability to re-sell our products and services to create an income stream along with “private labeling our web site in the name and id of their Institution,
  6. We offer Individualised and measurable one-to-one and/or group sessions for business management and marketing.
  7. Our individual one-to-one sessions are personalised with a detailed work plan, defined, measurable and attainable
  8. Sessions can be individually structured as to time, location, content, etc.
  9. We offer group sessions
    • Inperson
    • On-line
    • Archived and retrievable
    • Seminars
    • Classrooms
    • Local,Regional, National & Global Coverages
  10. We offer 52+ class series currently with recorded Lectures and Work
  11. We offer a weekly “Group Coaching Call” where registered clients discuss issues, problems,
  12. We will perform an assessment of your business to identify specific areas you can focus on to immediately increase your revenue and profits to measure success while in the
  13. We will assess your website and provide you with targeted recommendations that will increase both your lead flow and your sites ability to convert more prospects into paying
  14. We will perform an assessment of your entire marketing and advertising program and identify the changes you can make that will enable you dominate your market.
  15. We offer individualised and group business education and training that will…
    • Teach
    • Demonstrate
    • Motivate
    • Provoke
    • Tutor
    • Mentor
    • Experience
  16. Fees are individually structured for each
    • We have hourly rates applicable.
    • We have rates for Non-profits, for profits and institutional.
    • We coordinate company plans and benefits for our clients.
    • We work with existing Agencies to specialize, conform and maximize.

Summary of the E-Learning Resources we provide

Our E-Learning Marketing System is the largest collection of online resources for small business owners ever created. We offer this E-Learning System, (one-to-one individual and group) Business & Marketing Coaching/Consulting in person and/or on-line, E-Learning or in person Classes and Seminars. Each week a new E-Learning Class with work book and recorded lecture is emailed to each client.

Our resources help you dominate your market:

  1. Our entire library of proven and tested marketing strategies, advertising and tactics that will position your business light years ahead of your
  2. Discover how to market your business on Google, driving leads straight into your inbox so you wake up to new business each morning.
  3. We offer a specialized Google Site program - We can GUARANTEE first, second or third place on Google searches for your category
  4. Create your own ads and marketing collateral using our state-of-the-art and dummy proof marketing templates and done-for-you ads and scripts.
  5. Instantly build your own revenue-generating
  6. Access to 150 Hours of our world-class instructional training videos on every business related topic imaginable including both offline and online
  7. Learn how to build a 21st Century million dollar business using our 52+ Lesson Series E-Learning Internet, Marketing and Business Growth Program, our One-to-One Coaching/Consulting, Group Coaching, Seminars live and/or internet live, recorded and print sessions.
  8. Our seven day fast track four video series will show you how to generate all the leads your business can handle… without spending a cent on marketing or advertising.
  9. A complete diagnostic that analyzes the strengths, weaknesses and opportunities available for your business.
  10. 24/7access to your step-by-step roadmap to guide you through the entire E-Learning
  11. Each client is assigned their own Business Coach/Consultant with easy access for scheduled and or immediate need situations.
  12. Learn how to write your business plan, marketing plan, expansion plan,

K2B Points of Interest

www.Keys2BusinessMarketing.com www.Keys2BusinessStartUps.com www.Keys2Business.com www.Keys2BusinessMarketing/wrong www.Keys2BusinessMarketing/more-leads www.Keys2BusinessMarketing/more-transactions www.Keys2BusinessMarketing/more-profits

Building A 21st Century Business – The Beginnings

  • An elevator pitch is an essential business fundamental that every business MUST have… but you can’t create one properly until you…
    • properly identify your target customer
    • understand how they go about making their buying decisions
  • The marketplace is void of great business building
  • Business Incubators don’t offer the substance of our E-Learning Coaching System to new and existing business owners.
  • Knowledge of advanced marketing is extremely
  • ExistingBusiness owners and Start-Ups don’t know where to go for help.

Building A Multimillion $ Business – Basic Steps

  • Most companies lack or have a very limited understanding of the basics of successful business and marketing in the 21st
  • Most companies and Start-Ups have limited understanding of the “21st Century of ”
  • 92% of companies who attempt to advertise in the Yellow Pages have no recognizable USP.And they’re losing money because of that missing fundamental.

E-Learning Marketing System – www.Keys2BusinessMarketing.com

  • The E-Learning Marketing System is the most powerful and proven business growth program onthe
  • It’s a proven and tested process that can help you build a multimillion dollar
  • We designed our E-Learning Marketing System as an effective way to help new business Start-Ups and existing business owners build up the momentum they need to get their business up and running and making money -

E-Learning Marketing System - Application

  • This program requires you to APPLY the information provided ….daily.
  • Apply the information directly to your business and you will begin to see immediate and impressive results
  • TheE-Learning Marketing System is here to help you…
  • gain traction
  • get out of a financial hole if you’re in one
  • help regain/restart your momentum

E-Learning Marketing System

“Work on Your Business Not Just In It!”

  • One of the primary goals of the E-Learning Marketing System is to help you quickly increase your revenue.
  • The E-Learning Marketing System can give you the financial life support you must have right
  • But you must discipline yourself to apply the information and follow our process to the
  • Schedule at least 30 minutes every day to work ON your business…

E-Learning Marketing System – Our personal goals…

Our personal goal for E-Learning Marketing System members:

  • We’ll reveal to you WHAT you need to know in every facet of your business…
  • AND we’ll teach you exactly HOW to apply that information as
  • We’ll include a workbook to assist you in applying the information for each individual
  • It will reinforce the information we’ll be covering, and you can review the information in the

E-Learning Marketing System – A Life Saving Vest

Let’s explain the objectives we want to help you attain:

  • We know business owner’s today are in the fight of their
  • We want to provide guidance, assistance and support so we can help you to not only survive these tough times… but
  • We’ve designed and created powerful presentations to provide the tools, the strategies and the support you need to build the type of business you’ve always dreamed of
  • We want this program to be simple-to-use and easy-to-understand.

Objectives – You Apply the Information

  • YOUR job is to apply the information to your
  • It’s the application of information that produces real
  • This program encompasses critical business fundamentals covering all major business growthareas such as…
    • lead generation
    • lead qualification
    • lead conversion
    • lead nurturing
    • marketing and advertising
    • compelling messaging
    • persuasion marketing

Objectives – Small business focus on the wrong things…

  • Work through each presentation with Work Book and
  • Participate in the Weekly Coaching
  • Beginidentifying your target
  • Complete each presentation in the order
  • Remember, the definition of insanity is repeating over and over the same and expecting different results –
  • Learn to Change – Our comfort zone is
  • Small businesses focus on the wrong
  • This program has been designed to help you produce real

E-Learning Marketing System – Focus on Revenue Generation

  • Solo-professionals perform all the functions involved in running and operating your business, andoften indicates a lack of focus on the things that generate revenue.
  • You should be spending 80% of your time focused on your highest income-producing
  • This program will change your life by helping you to focus on the activities within your business that…
    • brings in the bucks
    • helps you reset your daily activities
    • eliminates all income-draining activities

E-Learning Marketing System – Bottom Line Results

  • Each presentation has been designed to move you and your business to the next
  • Each is in the specific order that’s proven to generate the most revenue at the fastest rate for your
  • You’ll receive relevant examples based on real-world situations to help you learn and apply each
  • This will increase your retention rate and make the information that much easier to
  • Our goal is to help you to achieve real bottom-line

E-Learning Marketing System – The Demand for your solution.

  • There’s a litmus test that determines and confirms that a business is a truly viable
  • 3market conditions MUST exist for business success…
    • a problem must exist in your market
    • your product or service must offer a solution to that problem
    • there must be a demand for your solution

Litmus Test – Survival Test

  • 3business fundamentals MUST be in place to
    • Your business must stand out from the
    • Your business must offer extraordinary and exceptional value.
    • Your must have a compelling message that confidently communicates the first two
  • These 3 fundamentals instantly separate your business from your competition and immediatelyposition yourself to dominate your
  • These are crucial when you need to generate more leads, attract more clients and make more

Business Fundamentals – Identify the target market

  • Let’s explore several presentations to give you an idea of how they’ll help you build amultimillion dollar
  • Most business owners try to be all things to all
  • That’s one of the worst things you can ever do.
  • First, we’ll focus on identifying your ideal target
  • They’re the prospects who WANT what you sell… versus those who NEED what you

Target Customer – Solid Advice

  • Prospects may or may not buy what they
  • But they will always buy what they
  • When you identify and separate these two groups… and then position your product or service soit attracts only the prospects who WANT it, you begin to separate your business from your competition… and that makes your business “unique.”
  • We’re going to help you find your target customer by breaking this critical fundamental intoseparate and distinct

Target Customer – The Guesswork of who?

  • We’ll teach you how to identify your perfect target
  • And how to know what they’re thinking before they think
  • This completely removes the guesswork when you go to search for your best
  • These will be the customers who want what you sell instead of those who simply need what you
  • This will be a very simple exercise for you with the help of the workbook we’ve developed alongwith our proprietary forms we’ve included.

Target Customer – the Right Target Market

  • We’ll make sure you’re selecting the right target market in which to invest your time, money, effort and
  • This is the market that will enable you to attract all the target customers who also share in your
  • They provide you with a much greater return on every marketing dollar you

Target Customer – How to attract your target

  • They spend the most money with
  • They require little maintenance when it comes to customer
  • They’ll demand you sell them additional products and services… because they respect and trust your expertise.
  • They will sing your praises to everyone they
  • They will send you more referrals than you can handle.
  • They will offer you their unsolicited
  • We will teach you the little known process that will attract these target customers to your

Target Customer – the customers decision process

  • Once you attract them, you must understand how they go about deciding whether or not they’llbuy what you sell.
  • We’ll explore their “buyers thought process” so you know what your target customers arethinking before they think
  • This is the key fundamental that will begin the process of separating your business from your
  • And help you create unprecedented VALUE for your product or service.

Buyers Thought Process – the prospect mindset

  • We’re going to help you develop a “prospect ”
  • You’ll learn how to think EXACTLY like your target customer thinks.
  • You’ll learn to identify the problems, concerns, frustrations and fears they anticipate andexperience when they buy what you sell.
  • It’s vital that you understand the thought process of human
  • Every decision we make begins in one of two ways…
    • through an “internal desire”
    • through an “external ”

Buyers Thought Process – the differences

  • Just knowing that difference alone can save you a small fortune on your marketing expenses, andexplain why some of your previous marketing efforts may have failed to produce
  • For example, do you really need a website? Do you want to stay in business?
  • A“prospect mindset” helps you understand what your clients
  • Then you can evaluate if you provide a solution they

Buyers Thought Process – Value over Price considerations

  • Unfortunately, the solution your business presently offers will often match the solution your competition
  • When you both offer the exact same solution, prospects are then forced to default to the businessthat offers the lower
  • We’re going to show you how to create value in your business.
  • We’ll teach you how to strategically “innovate” your
  • Innovation is your ticket to success, wealth and financial
  • Innovation begins the process of separating your business from your
  • Innovations tap into your customers emotional
  • That’s very important since prospects buy based on
  • Wants are emotion-driven… needs are logic-driven.
  • You’ll create innovations that target your customer’s
  • Once you understand their thought process, you can begin to create persuasive and compelling marketing

Buyers Thought Process – the Elevator Pitch

  • We’ll start this powerful message creation process by helping you develop a compelling and engaging elevator
  • You’r eat a networking event and someone asks you…“so what do you do?” What do you say?
  • The next words out of your mouth can make your business millions… or result in its complete
  • Knowing exactly what to say…and the order to say it…is the real secret to building a successful business

Compelling Messaging – You must get this right

  • Once you develop the perfect message, use it
    • Networkingevents,
    • everyday conversation,
    • in your marketing,
    • advertising,
    • in your emails,
    • direct-mail
  • We’re going to make sure you get this
  • We’ll help you create an elevator pitch so powerful and compelling, it will stop your prospects dead in their tracks
  • They will give you permission to sell to

Compelling Messaging – the Networking Tool

  • We’ll help you shorten that message and create a compelling networking tool that generate a massive number of
  • This shorter message pre-qualifies ONLY those prospects who are your target
    • It gets them immediately interested in what you
    • Hast hem begging to set up an appointment with you so they can buy what you

Compelling Messages Unique Selling Proposition (USP)

  • Every business needs a USP (Unique Selling Proposition).
  • It represents the single biggest benefit your business offers that your competition doesn’t.
  • Most businesses don’t communicate ANY benefits that differentiate themselves from their
  • This is a huge marketing
  • Innovation is the key since it creates additional
  • YourUSP becomes the center piece for your
  • When you can identify your target customers
    • And understand how they think before they think it
    • Create a compelling message
      • that resonates with them on an emotional level and
      • that compels them to take a specific action…
      • you will be able to instantly increase the number of leads you attract to your

Unique Selling Proposition (USP) – attract the highly qualified

  • Compelling messaging comes with a host of benefits:
    • It communicates to your target customer exactly what you do,
    • It communicates how you do
    • It emphasizes the benefits instead of features,
    • It resonates with your prospects on an emotional level,
    • It attracts highly qualified leads that convert into new

Compelling Messaging – the day-to-day commitment

  • Devote 30 minutes every day to working in the E-Learning Marketing System, and your efforts will begin to produce unprecedented results within the first several
  • These aren’t TEMPORARY
  • These are permanent results your business will experience moving

Time Commitment Your Marketing Process – Laser Focused

  • Now let’s put into place the fundamentals that will
    • create a laser-focused marketing program and
    • drive in all the qualified leads your business can
  • Lead generation requires a “marketing ”
  • We’re going to help you develop a successful marketing roadmap for your business covering theareas of:
    • leadgeneration
    • lead qualification
    • lead conversion
    • lead nurturing

Your Marketing Process – Your Roadmap

  • Your roadmap will…
    • increase your marketing’s response
    • increase your conversion
    • improve your client retention
    • help you avoid costly marketing
  • TheMarketing Process removes all the guesswork from your marketing

Your Marketing Process - compel your customer to buy from you

  • We’ll teach an easy to understand, simple to use step-by-step process that will enable you tocreate a visual roadmap with the EXACT combination of marketing channels, strategies and tactics that will help you to out-market and outsell your
  • Your marketing process helps you know the right combination of strategies and tactics to use inevery stage of your marketing
  • It places your compelling message directly in front of your target customers and compels them to take action.

Your Marketing Program – Get into 21st Century revolution

  • You’re now ready to create and implement a 21st Century world-class, state-of-the-art competition-crushing marketing
  • We’re going to teach you our 21st Century State of the Art proprietary “persuasion marketing”
  • We’re going to revolutionize your marketing with a powerful “marketing ”
  • This equation has the power to create emotionally compelling and highly effective

Life’s Frustration

It's not the problems we have, it's the solutions we don’t have!

Your Marketing Program – the secrets and hidden treasures

  • We’re going to reveal the closely-guarded secrets used by the world’s top copywriters and designers that will turn your website into a cash collector… and all of your marketing collateral into an army of your very own personal sales
  • We’re going to turn your simple business card into a powerful lead generator and list builder.
  • We’ll teach you the secrets to creating offers so compelling they’re almost irresistible.
  • We’ll help you price your product or service so your price actually reflects the true value of what you
  • Creating compelling marketing requires various tools, templates and resources to do the job right
  • We’ll give you our own personal “swipe file”… a collection of the world’s most powerful headlines and sub-headlines
  • Our “ad template” removes all the guesswork when you design your ads using a step-by-step, paint-by-numbers template that shows where to position all the critical parts that make up an effective piece of marketing

Your Tools And Resources – “the Library that will blow your mind”

  • You receive complete access to our Experts Library with “in the trenches” experts who are creating and setting the latest trends in business
  • Experts include marketing experts Jay Abraham, Rich Schefren, Mike Filsaime, Armand MorinRobert Kiyosaki, Malcolm Gladwell and Michael Gerber.

Your Tools And Resources – Valued Member rewards

  • Our goal is to help every small business owner understand what it takes to immediately produce
    • MoreLeads
    • MoreConversions
    • MoreClients
    • MoreRevenue
    • MoreVACATIONS!
  • We want to help grow your business to that elusive million dollar level and
  • You now have access to some of the world’s most cutting-edge business growth
  • This presentation is an overview of the content you will receive as a valued

Our Goal – “Failure is not an Option”

  • Our passion lies with the small business
  • We want your business to reach its maximum
  • We promise to be with you every step of the way… with our proprietary
    • Programs,
    • Services,
    • Tools,
    • Templates,
    • Resources,
    • Strategies,
    • Tactics
    • Support for your wants and

Professional Group Coaching

Success is a team sport. You need help building your business to record levels of profitability.

Every session we teach marketing strategies and tactics that will generate as many leads for your business as you can handle... and explain the best ways to convert those leads into paying clients.

Each strategy we cover includes many examples so the information provided can be easily applied to every business.

The content for each “Weekly Group Coaching Call” is specifically designed to help provide a "transformational" experience for each business that applies the information.

The result is a business with the ability to dominate their market.

How We Do It! Quick Start Program

The true measure of success for any program is its ability to produce immediate revenue and profit. Our Quick Start Program walks you step-by-step through our proven 5 Step Profit Formula... and then teaches you the basic fundamentals you MUST have in place to instantly maximize your revenue and your profits.

Our Quick Start Program is specifically designed to help you learn the revenue-generating secrets that will enable you to out-market and out-sell your competition.

We'll teach you the latest state-of-the-art marketing strategies and tactics, including how to create your very own market dominating position that will instantly separate your business from the competition.

We'll provide you with all the marketing tools, advertising, sales letters, templates and resources you'll need to generate all the leads, customers and revenue your business can handle and to dramatically increase their revenue and profits.


If you're serious about building a successful business and you've decided that now is the time to finally seek out the professional help that can make a dramatic difference in your revenue and profit, then contact Chuck Keys at Keys2Business, LLC and we'll show you first hand exactly how we help thousands of small business owners worldwide generate more leads, attract more clients and make more money than ever made.


100% No Questions Asked GUARANTEE

If at ANY time you are not convinced this program is “The Most Powerful Client Attraction and Revenue Generating Program” available today… Just let us know and we’ll cancel your membership on the spot and you won't owe us another dollar.

That’s how confident we are that you’ll be blown away with what we have to offer you.

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