A MODERN APPROACH TO BUSINESS & LEADERSHIP DEVELOPMENT
Scalable, professional, real-time coaching for emerging leaders and new managers.
We begin with a free consultation to help you determine how we can assist you in reaching your goals in ALL the areas of your business that are important to you.
With our proven ideas and profit yielding strategies, we assist you in uncovering and discovering what may be stopping or slowing you down from attaining what you want in business.
We act like the spinal cord that runs through the body of your company. We support you in all forms of technology used to create, store, exchange and use the information within a company.
Our team has more than 15 years of successful executive and business consulting experience. We don’t use a "one size fits all" approach. We tailor the solution to your unique business needs.
Chuck Keys is the Founder and President of Keys2Business, LLC. He is an author, public speaker, business leader and coach/consultant. Chuck leads a global team of consultants with combined experiences totaling many years and millions of dollars in business revenue across many sectors; notably in new technology launches, joint venture partnerships, expansions and strategic re-visioning. Chuck offers a solutions-focused, no-nonsense style that delivers results.
What makes for a top-performing business?
What drives buyers to choose one company over another?
What’s the best way to approach sales and marketing so it leads to real results and performance improvement?
We at Keys2Business, a global sales consulting and business coaching company, strive to answer these questions and more to help our clients unleash their true potential.
Headquartered in Detroit-Area, Michigan, we have coaches/consultants across the US and internationally. Our global footprint allows us to serve clients locally and all over the world. We are in a position to help hundreds or thousands of leaders, managers, and professionals significantly increase their results with our e-learning business and consulting services.
WHAT WE DO
Acquire New Clients
Our strategic planning coaches help our clients to set priorities, focus energy and resources, and strengthen operations.
They work to ensure that employees and other stakeholders are working toward common goals and established agreements around intended outcomes.
We then work together to assess and adjust the organization's direction in response to a changing environment.
There are several ways to measure your company’s profits other than just looking at your bank account (which, to tell the truth, doesn’t tell you much about profitability.)
Our coaches introduce you to three methods of analyzing how well your company is doing:
• Margin (or profitability) ratios
• Break-even analysis (based on revenues and on units sold)
• Return on assets and on investment
Cash Flow Forecasting
Cash flow forecasting is important because if a business runs out of cash and is not able to obtain new finance, it will become insolvent. Cash flow is the life-blood of all businesses particularly start-ups and small enterprises. As a result, it is essential that management forecast (predict) what is going to happen to cash flow to make sure the business has enough to survive. However, if the finances of the business are more stable and 'safe', then forecasting and revising cash flow weekly or monthly is enough.
Most businesses fall short of achieving their growth objectives for revenue and profitability. In fact, studies report success rates as low as 20%. Why is growth so elusive?Based on our research and experience, there are two major reasons: • Inadequate consideration of opportunities within the core business, adjacent to the core business or within new customer sub-segments.
• An organizational infrastructure that cannot support successful execution.
Market research is one of the key factors used in maintaining competitiveness over competitors. Market research provides important information to identify and analyze the market need, market size and competition.
Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Competitor analysis is an essential component of corporate strategy. Our experience shows that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives."
As a result, traditional environmental scanning places many firms at risk of dangerous competitive blind spots due to a lack of robust competitor analysis.
Business growth solutions customized for your business
The most expensive and difficult function of any business is acquiring new customers.
The reason it's difficult has nothing to do with you, your business or your marketing. It has to do with the growth of the Internet and the tremendous number of scams and charlatans that lurk online offering every bogus product and service you can imagine.
People today are often highly skeptical of any product, service or offer… both offline and online. Consider the last time you heard an offer that you thought sounded valuable. You more than likely discovered that the offer came with certain restrictions, mandatory conditions or a buyer beware non-guaranteed transaction.
How would you like to sell more of your products or services... without increasing your traffic?
If that's your goal, then you need to improve your conversion rate.
Business owners are always looking for the magic formula that can optimize the performance of their lead generation efforts. Unfortunately, there is NO magic bullet… just a systemized process that can double or triple your current conversion rates.
Let's face the facts, just a slight change to a headline, one item added to a bulleted list, or the placement of a video on a website can pay off in massive ways.
Increasing the number of times your customers purchase from you represents a profound and simple business-building strategy that can easily double or triple your profits immediately, yet few businesses ever use it.
If you have a business that has current customers, then you already have a relationship established with them. You have already invested substantial marketing dollars and resources to attract and keep them as customers.
Now is the time to put into place specific revenue-generating strategies to help them purchase more often so they benefit even greater from your product or service.
Want to know the closely guarded secret when it comes to price?
The buyer decides if the price you charge is acceptable by determining the benefits they'll receive. Follow this to the letter and you can quickly and easily dominate your market.
In fact, you'll not only dominate, but you can charge double what your competition charges and still be viewed as the best deal around.
Would it shock you to know there are a multitude of strategies that could easily double or triple your business's profits?
For example, how often do you leverage off of your relationships with your current customers?
Most business owners count their blessings that they sold them once and never consider going back and asking them to buy multiple times.
In fact, for those prospects of yours that don't buy from you, how many times do you contact them and give them additional chances to purchase what you sell. The answer for most business owners is NEVER!
How would you like your business to generate a minimum of $1 million per year?
OK… so how do you plan to accomplish this goal? Here are the startling facts you MUST know…
Less than 3% of small business owners make more than $100,000 annually and less than one half of 1% ever reach million dollars in total revenue